diff --git a/src/components/sections/UrbanCampaignSection.tsx b/src/components/sections/UrbanCampaignSection.tsx
new file mode 100644
index 0000000..21e3db3
--- /dev/null
+++ b/src/components/sections/UrbanCampaignSection.tsx
@@ -0,0 +1,59 @@
+'use client'
+
+import { useEmDashContent } from '@/hooks/useEmDashContent'
+import Image from 'next/image'
+import Link from 'next/link'
+
+const CURRENCY_SYMBOLS: Record<string, string> = { zar: 'R', usd: '$', eur: '€', gbp: '£', kes: 'KSh', ngn: '₦', ghs: '₵' }
+const formatPrice = (amount: number, code?: string) => {
+  const sym = CURRENCY_SYMBOLS[(code ?? '').toLowerCase()] ?? (code?.toUpperCase() ?? '')
+  return `${sym}${(amount / 100).toFixed(2)}`
+}
+
+export default function UrbanCampaignSection() {
+  const { items, loading } = useEmDashContent('campaigns')
+
+  if (loading) {
+    return <div className="flex justify-center py-16"><div className="w-8 h-8 rounded-full border-2 border-current border-t-transparent animate-spin" /></div>
+  }
+
+  if (items.length === 0) return null
+
+  return (
+    <section id="urban-campaign" data-vula-section="urbancampaign" data-vula-cms="campaigns" className="py-20 bg-[#ffffff]">
+      <div className="container mx-auto px-4">
+        <h2 className="text-4xl font-bold text-[#111827] mb-12 text-center uppercase tracking-tight">Urban Campaign</h2>
+        <div className="grid grid-cols-1 md:grid-cols-2 lg:grid-cols-3 gap-8">
+          {items.map((item) => {
+            const d = item.data as { title?: string; headline?: string; body?: string; cta_text?: string; image?: string }
+            return (
+              <div key={item.id} className="group rounded-xl border border-[#e5e7eb] bg-[#ffffff] shadow-[var(--shadow-surface)] hover:shadow-[var(--shadow-lifted)] hover:-translate-y-1 transition-all duration-200 ease-out overflow-hidden">
+                {d.image && (
+                  <div className="aspect-[4/3] overflow-hidden">
+                    <Image
+                      src={d.image}
+                      alt={d.headline ?? d.title ?? ''}
+                      width={600}
+                      height={450}
+                      className="object-cover w-full h-full group-hover:scale-105 transition-transform duration-500 ease-out"
+                    />
+                  </div>
+                )}
+                <div className="p-5">
+                  <h3 className="text-lg font-bold text-[#18181b] mb-1">{d.title}</h3>
+                  <p className="text-sm font-semibold text-[#dc2626] uppercase tracking-wider mb-2">{d.headline}</p>
+                  <p className="text-[#111827]/70 text-sm leading-relaxed mb-4 line-clamp-3">{d.body}</p>
+                  {d.cta_text && (
+                    <Link href="/products" className="inline-block px-5 py-2 rounded-lg bg-[#18181b] text-white font-semibold text-sm hover:opacity-90 transition-all duration-200">
+                      {d.cta_text}
+                    </Link>
+                  )}
+                </div>
+              </div>
+            )
+          })}
+        </div>
+      </div>
+    </section>
+  )
+}