diff --git a/src/lib/emdash.ts b/src/lib/emdash.ts
new file mode 100644
index 0000000..214827e
--- /dev/null
+++ b/src/lib/emdash.ts
@@ -0,0 +1,52 @@
+// src/lib/emdash.ts — server-side CMS fetch helpers (do not import on client)
+const EMDASH_URL = process.env.EMDASH_URL || 'http://localhost:4321'
+const EMDASH_TOKEN = process.env.EMDASH_API_TOKEN || ''
+
+export interface CmsItem {
+  id: string
+  slug: string
+  status: string
+  data: Record<string, unknown>
+  publishedAt: string | null
+}
+
+// emDash stores image fields as { provider, id, src } — flatten to plain URL strings.
+function normalizeData(data: Record<string, unknown>): Record<string, unknown> {
+  const out: Record<string, unknown> = {}
+  for (const [k, v] of Object.entries(data)) {
+    out[k] = v && typeof v === 'object' && 'src' in v ? (v as { src: unknown }).src ?? v : v
+  }
+  return out
+}
+
+async function fetchCollection(collection: string, limit = 20): Promise<CmsItem[]> {
+  if (!EMDASH_TOKEN) return []
+  try {
+    const url = new URL(`/_emdash/api/content/${collection}`, EMDASH_URL)
+    url.searchParams.set('status', 'published')
+    url.searchParams.set('limit', String(limit))
+    const res = await fetch(url.toString(), {
+      headers: { Authorization: `Bearer ${EMDASH_TOKEN}` },
+      next: { revalidate: 60 },
+    })
+    if (!res.ok) return []
+    const json = await res.json() as { data?: { items?: CmsItem[] }; items?: CmsItem[] }
+    const items = json.data?.items ?? json.items ?? []
+    return items.map((item) => ({ ...item, data: normalizeData(item.data ?? {}) }))
+  } catch {
+    return []
+  }
+}
+
+export const getCampaigns     = () => fetchCollection('campaigns')
+export const getSpecials      = () => fetchCollection('specials')
+export const getBusinessHours = () => fetchCollection('business_hours', 1)
+export const getPromotions    = () => fetchCollection('promotions')
+export const getFeaturedProductIds = async (): Promise<string[]> => {
+  const items = await fetchCollection('featured_products', 10)
+  return items.flatMap(i => {
+    const ids = i.data.product_ids
+    return Array.isArray(ids) ? ids as string[] : []
+  })
+}
+export const getBlogPosts = (limit = 10) => fetchCollection('posts', limit)